How to Choose Your First Online Yoga Course Topic (That Sells)
Monday, September 21, 2026
How to Choose Your First Online Yoga Course Topic (That Actually Sells)
By Angelica Govaert
If you are a yoga teacher wondering what your first online yoga course should be about, Angelica Govaert’s answer is simple: start with something you are good at, then pay attention to what people respond to when you teach it online.
In the video, Angelica explains why she does not recommend simply surveying your audience for course ideas. She shares how social-media content helped her recognize demand for a course on hands-on adjustments and assists, and why creating an offer, even one that does not perform well at first—can still teach you how to build your online yoga business.
Video: What Should Your First Online Yoga Course Be About?
Why You Shouldn't Survey Your Current Yoga Audience for Yoga Course Ideas
A common recommendation is to survey the people who follow you or attend your classes and ask what they want in a course. Angelica says she does not like that approach because people will not necessarily tell you what they want in a way that gives you a useful course idea.
Instead, she recommends paying attention to what people do. In particular, she looks at what happens when she posts different kinds of content on social media.
“I like to post a lot of different things. And all those things in a lot of ways are tests.”
— Angelica Govaert
A post can help you see whether people respond to a particular subject. Some content may receive little attention. Other content may lead to comments, questions, and requests to learn more.
That response gives you information that a survey may not provide. People may not be able to describe the course they want in advance, but they can show you what interests them when they see useful content.
This does not mean you should post only one type of content. Angelica’s approach is to try different subjects and observe what happens. A topic that repeatedly attracts interest may deserve further attention.
How to Turn a Specific Yoga Skill into a High-Converting Digital Product
Angelica’s main principle is that the right course topic sits at the intersection of something you are genuinely good at and something people want from you.
The answer is not to copy the course topic that worked for somebody else. A hands-on adjustments and assists course worked for Angelica because she had developed that skill, enjoyed teaching it, and had positioned herself online in a way that made her audience interested in it.
For another yoga teacher, the topic could be completely different. Angelica gives examples such as:
- Sequencing
- Handstands
- Hamstring release for forward folds, sometimes called pancaking
- Sanskrit
The important question is not, “What course worked for Angelica?” The important question is, What can you teach well, and what do people respond to when you share it?
Angelica’s hands-on adjustments and assists example
Angelica explains that hands-on adjustments and assists were one of her strengths. She trained with Doug Swenson, practiced Ashtanga for many years, and worked with teachers who helped her develop the skill.
She also enjoyed the closeness and teaching involved in hands-on adjustments and assists. After creating content about the subject for Instagram, TikTok, and YouTube, she noticed that people responded strongly.
People commented that they wanted to learn more and asked her to teach them. The videos performed well on social media, and some of them took off. That was how Angelica recognized that people wanted this particular kind of instruction from her.
She then created a course on hands-on adjustments and assists. Angelica says she created it in 2023 and still sells it. She also says that people who have taken it have told her they liked it.
Her point is not that every yoga teacher should create a course about hands-on adjustments and assists. Her point is that the topic made sense because it matched both her ability and the demand she was seeing from her audience.
Your first offer does not have to be perfect
Angelica also talks about creating an offer before she fully understood what would work. She says her first offer did not perform well, but she is still glad she created it.
That offer taught her how to make offers. Later, she was able to use parts of it as add-ons and bonuses. The experience was useful even though the original offer did not do well.
She makes a similar point about her second offer, a 200-hour yoga teacher training. She created it around something she had already been doing in person for many years at the yoga studio she owned.
The lesson is to create something rather than remain stuck trying to find the perfect idea. An offer may not work in its first form, but creating it can help you learn what you want to teach and how to package it.
Testing Your Course Topic on Social Media Before Launching
Angelica recommends creating a lot of content because your content can help determine what your offers should be. Posting different topics gives you opportunities to see what people want from you.
Create content about the skills you could teach
Start by identifying several things you are good at. Then create content about those skills and put it online.
You are not required to announce that you are testing a course idea. You can simply teach, demonstrate, or discuss the subject. The response can show you which topics people find interesting.
Pay attention when people ask you to teach more. That kind of response helped Angelica recognize the opportunity for her hands-on adjustments and assists course.
Look for repeated interest
One piece of content may perform well for many reasons. Angelica’s example became clearer because she continued creating content and saw that people repeatedly responded to hands-on adjustments and assists.
Look for signs that people want more than one short post. They may ask questions, comment that they want to learn, or respond especially well to videos on a particular skill.
The goal is to identify what your audience is asking for from you, based on what you teach well. Your audience may be interested in many yoga topics, but not every topic needs to become your course.
Understand that social media skill matters
Angelica points out that this approach requires learning how to create content and use social media well. It is not enough to make one post and immediately decide whether an idea will work.
She teaches social media, paid advertising, sales funnels, offers, and positioning inside her programs. For the specific question of choosing a first course topic, however, her advice is to begin by putting your expertise out there and observing the response.
Keep moving instead of only watching
Angelica closes the video by encouraging yoga teachers to make their offers and do the work instead of only consuming more information.
Watching business videos can become a form of productive procrastination if it replaces action. You do not need to know with certainty that an offer will succeed before you create it.
Create content about what you know. Notice what people respond to. Make an offer, learn from the result, and continue.
The Main Takeaway
Your first online yoga course should not be chosen only through a survey, and it should not be copied from another teacher’s success.
Instead, look for the intersection between your skill and your audience’s interest. Post about different things, observe what people respond to, and notice when they ask you to teach more.
Angelica’s hands-on adjustments and assists course came from that process. She was good at the skill, she enjoyed it, and her audience showed her that they wanted to learn more.
Your course topic may be sequencing, handstands, hamstring release, Sanskrit, or something else entirely. You will not know which idea has the strongest potential until you begin sharing your expertise and paying attention to the response.
Click Here to learn more about building your online yoga business, explore Angelica’s online yoga teacher training.
Results vary based on each teacher’s situation, effort, audience, offer, and other factors; training and mentorship do not guarantee a particular business result.
About Angelica Govaert
Angelica Govaert also known as Yogalebrity is a yoga teacher and online yoga business mentor. She teaches yoga teachers about online offers, content, marketing, and building a business beyond studio classes.
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Hi, I'm Angelica Govaert
Lead Trainer Online Yoga Teacher Training
Founder Yogalebrity Online Yoga Business Mentorship
I've been teaching yoga for over 25 years and practicing yoga for over 40 years.
I'm sharing with you what I've learned so you can use yoga to help the world.
Build an Online Yoga Empire
What if Teaching Yoga could be your full time career?...
You didn't have to drive from studio to studio and you actually made great living, not just a good one.
I did just that by teaching yoga online. And I'm sharing with you everything I did!
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This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. Due to the digital nature of our products, ALL SALES ARE FINAL.
All Testimonials are REAL. Results will vary based on each individuals efforts and situation. Starting an online business is hard work. Yogalebrity does not guarantee results for anyone, we offer yoga business courses and mentorships. We do not offer results. You and many factors like the market, niche, and other resources determine your results. We provide education for yoga teachers who want to build online yoga businesses. Please do not invest with us if you are not financially able to support your yoga business.